Are you noticing that your ads are generating clicks but not converting into leads or sales? Are you having trouble identifying why your current campaigns only result in wasted budgets? Have you consistently gotten burned by agencies, Google, or by trying to do it alone? You already know the importance of PPC, so now is the time to optimize your Google Ads campaigns for maximum performance with a thorough Google Ads account audit. As a local company with over thirty years of experience in the greater New Orleans area, my team of experts will work one-on-one with you to review your current campaign and identify what’s wrong and how to move forward so you can stop wasted budgets and maximize your ad performance. We have extensive experience identifying areas of improvement and pinpointing what’s needed to boost your overall campaign performance. Through our expert PPC audits, you will be able to fine-tune your ads to fit your local audience and increase your ROI, allowing you to reach your target audience more effectively.
Audits are essential for a successful pay-per-click (PPC) campaign. A comprehensive audit helps identify campaign inefficiencies, optimize ad spends, and improve campaign performance. By conducting PPC audits, you can uncover areas of improvement and ensure that your ads deliver the best possible results. One of the most common issues is wasted ad spend, and it’s important to not only identify this problem but to also fix the problem. It could be your ads are shown to an irrelevant audiences or displayed on low-performing keywords or delivered beyond your preferred geo-targeted locations. If there are problems, we will find them.
With a thorough PPC audit, we will work with your company to make data-driven decisions to improve your campaign’s performance. By optimizing your PPC efforts, our team and your team can stay ahead of the competition and drive better results for your business.
Data is the backbone of any successful PPC audit. Before starting the audit process, ensure you have access to all necessary data and tools, including:
Having all the data at your fingertips will help us to analyze the campaign thoroughly and identify areas for improvement.
With any audit, it’s imperative to have clear objectives in mind. Define what you want to achieve through the audit process. Are you looking to:
Setting specific audit objectives will guide the analysis and help your company focus on the areas that will have the most significant impact on your campaign performance. If you want to increase CTR, improve conversion rate, and optimize ad spend, my team is here to help!
With these considerations in mind, conducting a Google Ads PPC audit is crucial for optimizing campaign performance. By following a structured approach to auditing your campaigns, we identify areas for improvement, eliminate wasteful spend, and maximize your ROI. Now that you’ve established that you want your ads to convert into leads or sales, let’s get started. Call me at 504-251-7676 to explore how my team can help you unlock success with data-driven PPC campaigns. We love to work with local businesses in New Orleans and Metairie, but we also serve clients throughout the US and as far away as India.
At Amaze Media, we use a comprehensive approach to track the performance of your PPC campaigns. Here’s how we do it:
Conversion Tracking: We set up conversion tracking on your website to measure the actions users take after clicking on your ads. This could include making a purchase, filling out a form, or any other action that’s valuable to your business.
Phone Call Tracking: We can track phone calls generated from your ads. This helps us understand how many potential customers are contacting you directly from your PPC campaigns.
Website Clicks and Visitors: We monitor the number of clicks your ads receive and the number of unique visitors they bring to your website. This gives us insight into how effectively your ads are driving traffic.
Landing Page Performance: We analyze the performance of your landing pages in terms of user engagement and conversion rates. This includes tracking form submissions from landing pages to understand how many users are taking the desired action.
Google Analytics 4 (GA4): We integrate your PPC campaigns with GA4, which provides a more detailed view of your ad performance. GA4 allows us to track a wide range of metrics and events, giving us a deeper understanding of how users interact with your website after clicking on your ads.
By tracking these key metrics, we can continuously optimize your PPC campaigns to improve performance and maximize your return on investment. Our team at Amaze Media is committed to delivering measurable results for your business.
